Household Energy Storage Benz VS Tesla Which is Better ?

Mercedes-Benz to join the upsurge of electric cars, is already well-known thing, not only pure electric SUV concept car "EQ" is about to launch next year production version, Mercedes-Benz also plans to 2025, at least 10 models available for sale.

But Mercedes-Benz not only in the electric car level and Tesla a fight.

Daimler, the parent company, announced last month that it would invest 1 billion euros (about 7.38 billion yuan) to further enhance its own battery production capacity. This is very rare in the automotive industry, although there are many electric car depot plan, but most have chosen to cooperate with suppliers, only Tesla and Panasonic jointly invested heavily through the construction of the battery super factory "Gigafactory" .

In this boom, the Mercedes-Benz is not only good, but also showed great ambition. Battery is the most valuable part of the electric car, the cost of the vehicle accounted for one-third of the overall cost, independent production of the battery is both to ensure a stable battery supply, but also for the profitability of electric cars to topple the road.

With the car and the battery is not enough, Mercedes-Benz electric vehicles around the entire eco-system are actively layout, including automatic driving, sharing travel, household energy storage - for example, battery storage and electric vehicle charging pile.

Mercedes-Benz Energy Americas, LLC, a subsidiary of Mercedes-Benz Energy, recently entered the US energy storage market.

In order to compete with Tesla, Mercedes even dramatized the most powerful rival Tesla Powerwall - Germany and Europe's largest energy storage battery system provider Sonnen CEO - Boris von Bauman (Boris von Bormann) to lead the development of the US market. However, in the face of the American family energy storage of this unfamiliar market, Mercedes-Benz will suffer from acclimatized, his team faces many challenges.

 Compared to Germany's aggressive subsidy policy, residential storage lacks clear value proposition in most parts of the United States, so it is necessary to customize different sales strategies according to local statistical data, such as time-based pricing, fluctuating demand tariffs, If it is as a backup power supply, the user who is the user; if combined with the public utilities, they need to do so, and so on, if the power supply is not the same, These are very test of the German company and the German leadership in the localization process of adaptability.

In the product, the Mercedes-Benz American companies also need to make adjustments, not to the German product directly to the United States on it. A typical American household consumes more electricity than a European household, so Americans need bigger batteries and more powerful inverters than in Germany. These are things that need to be changed.

Compared to Powerwall and Sonnen, Mercedes has the advantage of having good brand awareness and customer loyalty in the US. But after all, is fledgling, from the business, has accumulated six years of Sonnen has begun to shift the focus from the hardware to the software and large data, Mercedes-Benz in this regard also need step by step to make up classes.

It is said that Bauman and Sonnen "peace break up", the future he can lead the Mercedes-Benz energy business in the US market and the former owner and Powerwall equal shares, the next player to enter this market will be who we know, Family energy storage market segments more and more worth seeing.